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2007 Seminar - Identify - how to brand your library
Introduction
Victoria Anderson, State Library NSW
MC, Vicki Edmunds, Library Manager, Blue Mountains City Library
Yours, Mine or Their ABC? - The challenges facing one of Australia's most loved brands and how it is seeking engagement with an ever increasing range of niche audiences
John Woodward, Head of Corporate Marketing, ABC
The Wollongong Story”
Susie Roberts, Manager of Library Services, Wollongong City Library
Jodie Healy, Events and Marketing Librarian, Wollongong City Library
Who's got the Look - branding for Library 2.0
Christine Mackenzie, CEO, Yarra Plenty Regional Library
Developing Council identity within a Council Brand
Greg Judd, Creative Director of Ad Nova Design
Brand Know-How: How to Build a Big Brand for your Library Carolyn Stafford, Director of Connect Marketing Professionals (handouts attached)
Victoria Anderson, State Library NSW
MC, Vicki Edmunds, Library Manager, Blue Mountains City Library
Yours, Mine or Their ABC? - The challenges facing one of Australia's most loved brands and how it is seeking engagement with an ever increasing range of niche audiences
John Woodward, Head of Corporate Marketing, ABC
The Wollongong Story”
Susie Roberts, Manager of Library Services, Wollongong City Library
Jodie Healy, Events and Marketing Librarian, Wollongong City Library
Who's got the Look - branding for Library 2.0
Christine Mackenzie, CEO, Yarra Plenty Regional Library
Developing Council identity within a Council Brand
Greg Judd, Creative Director of Ad Nova Design
Brand Know-How: How to Build a Big Brand for your Library Carolyn Stafford, Director of Connect Marketing Professionals (handouts attached)
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Brand Know-How - how to build a big brand for your library.pdf (Adobe Portable Document Format - 1,185k)
posted by nswplnmarketing Nov 6 2008, 11:12 PM EST
Carolyn Stafford - Brand know how - how to build a big brand for your library
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Brand and Image audit - Carolyn Stafford.pdf (Adobe Portable Document Format - 43k)
posted by nswplnmarketing Nov 6 2008, 11:11 PM EST
Carolyn Stafford - Brand and Image Audit
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